Teleflora Launches Dove POS 5.0


Technology upgrade improves flower shop efficiency

LOS ANGELES (January 11, 2011) - Teleflora, the world's leading flower delivery service offering the best choice in floral arrangements, unveiled Dove POS™ 5.0, the company's latest version of its ground-breaking point-of-sale system. Teleflora's Dove POS™ system became available in 2006 in an effort to help florist members' businesses save time and money. Dove POS™ enables florists to simplify their flower shop transactions with the ability to enter and monitor all orders, utilize marketing applications, and manage their floral accounts and more - all in one place.

"We understand our member florists' daily routines, from early mornings at flower markets to busy afternoons and late nights, so it's important they have technology readily available that helps grow their businesses and increase efficiency," said Shawn Weidmann, President, Teleflora. "By listening to what our florists need, we are able to provide them with the latest system upgrades."

Florists already using Dove POS™ will value the 5.0 system's new benefits and features, including:
  • Pick-up order type: New order type makes entering phone and walk-in orders along with tracking pick-up easier.
  • Cash on delivery payment method: Allows phone customers the option to hold payment until they pick up their flower order at the shop.
  • Thermal receipt printers: Printing receipts becomes faster, more efficient and quieter.
  • Quick link to eFlorist Web site: With an immediate link to the shop's eFlorist website, finding bouquets and products is faster.
  • Quick link to Stems & Bunches: Accessing Stems & Bunches orders is faster and easier.
  • Superticket: Including Dove numbers on tickets will help designers and drivers track orders.
  • GPS: Deliveries are easier with Garmin GPS compatibility, cutting down on driver's time.
  • Dove network delivery confirmation: Sending & Receiving confirmations helps improve customer satisfaction and florist-to-florist communication.
For more information on Teleflora's point-of-sale systems, please visit or call 800.615.8229.

About Teleflora
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for over 75 years. All Teleflora flower arrangements are artistically arranged and hand-delivered in a keepsake vase using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 18,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including and, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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